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Samwel Otia

Digital Marketer | Software Developer

Nairobi, Kenya

ABOUT

Highly motivated and results-driven professional with proven experience in digital marketing, IT, and Software Development. Adept at managing social media platforms, leading campaigns, and improving online engagement. Strong communicator and team player who thrives under pressure and delivers measurable results. Seeking to contribute creativity and technical expertise to a forward-thinking organization.

SKILLS

Digital MarketingSEO & AnalyticsSocial Media ManagementContent CreationSocial Media Ads & Email Marketing
Web Development BasicsPython ProgrammingIT Systems SupportSoftware Development
Google AnalyticsMeta Business SuiteData Analysis
Problem SolvingCollaborationCommunication

EXPERIENCE

Head of IT & Communication

2023 - 2025

Shamas Rugby Foundation

Developed and executed strategic communication plans that enhanced brand visibility and engagement. Managed and optimized social media platforms, increasing audience reach and engagement. Led digital marketing campaigns that boosted online presence and conversions. Coordinated internal and external communications to ensure consistent messaging. Supervised website content, updates, and maintenance for improved user experience. Implemented IT solutions that streamlined workflows and enhanced operational efficiency. • Developed and executed strategic communication plans that enhanced brand visibility and engagement • Managed and optimized social media platforms, increasing audience reach and engagement • Led digital marketing campaigns that boosted online presence and conversions • Coordinated internal and external communications to ensure consistent messaging • Supervised website content, updates, and maintenance for improved user experience • Implemented IT solutions that streamlined workflows and enhanced operational efficiency • Increased online engagement by 50% and website traffic by 40% within six months

Assistant Photographer

2023 - 2025

Shamas Rugby Foundation

Captured high-quality images during events and photoshoots for promotional use. Assisted in conceptualizing visual ideas and executing photography projects. Curated content for social media, boosting brand visibility and engagement. Maintained photography equipment and supported creative teams. • Captured high-quality images during events and photoshoots for promotional use • Assisted in conceptualizing visual ideas and executing photography projects • Curated content for social media, boosting brand visibility and engagement • Maintained photography equipment and supported creative teams • Improved client satisfaction and social media engagement by 50% through timely, compelling visuals

EDUCATION

Coursera

- 2023

Certification in Meta Social Media Marketing

Coursera

- 2023

Certification in Search Engine Optimization (SEO)

Power Learn Project Africa

- 2025

Course in Software Development

HubSpot Academy

- 2026

Certification in SEO certification