Nelson Mndala

British American Tobacco Malawi • Malawi

• Delivered trade marketing campaigns for Rothmans Special, increasing brand visibility and customer acquisition across assigned territories. • Crafted an optimal channel strategy to grow and defend market share, registering 20% from 2023 to 2025. • Monitored and analyzed marketing performance metrics, providing regular reports and insights to the Area Manager. • Conducted market research and analysis to identify target audiences, market trends, and competitors, which helped for making informed strategic decisions. • Directed, guided, managed and offered support to the distributor sales team. • Monitored and evaluated brand perception and make recommendations for brand enhancement.

Chibuku Products Limited • Malawi

• Initiated market research studies and analyze findings to understand customer and market opportunities and threats for Chibuku products. • Reduced distribution costs by 9% in 2021 through route to market (RTM) Management and ensuring all routes are properly covered within fuel and kilometers standard. • Championed growth of sales and market share for Mchinji and Dowa route from 25% to 40% in 4 months through aggressive marketing and sales strategies. • Advocated for an introduction of sales incentives for my sales team to motivate them and improve performance. • Supervised a team 26 salespersons and 8 Local Area Development Officers and ensured that they benchmark sales targets effectively.

SIMSO Oil and Transportation Company • Malawi

• Improved station facility services delivered and emerged best service station among 15 service stations across the country in 2019. • Drove the station towards success by realizing a profit of 65 million in 2019, representing 40% growth from previous year. • Constantly met and exceeded monthly sales targets. • Trained and managed a team of 28 employees in customer service, sales, and marketing management. • Reduced station losses with 35% within six months through identifying shortfalls within the system and advised senior management on best practices to reduced losses for service stations.

CADECOM, Chikwawa Diocese (UBALE PROJECT) • Chikwawa, Malawi

• Coordinated rehabilitation of productive assets in 10 health centres and 15 other productive assets in 13 GVHs. • Championed formulation and implementation of environmental management plan for disaster prevention and preparedness. • Managed a MK500 million worth of funds project for Elnino project from its start through the project completion.