Memory Precious Maromo

Sustainability News Africa

• Streamlined social media reporting processes, saving the team approximately 5 hours per week and improving turnaround time for insights • Supported the development and execution of social media and content strategies, resulting in a more consistent and structured posting schedule • Managed the creation and coordination of video and visual content in collaboration with the design team to enhance campaign performance • Monitored online reviews and brand mentions, contributing to improved brand reputation and audience engagement • Analysed website traffic and campaign performance using Google Analytics, identifying trends and optimization opportunities • Supported email marketing and newsletter creation, distribution, and performance tracking • Assisted with customer segmentation, targeting, and marketing automation initiatives to support lead nurturing and conversion • Tracked and reported on marketing campaign performance and ROI to support data-driven decision-making • Conducted competitor and market research to inform marketing strategies and content direction • Collaborated with cross-functional teams to ensure marketing activities aligned with broader business objectives

Precious Maromo Creates

• Manage social media channels and content calendars for small businesses and emerging brands • Develop email campaigns, newsletters, blogs, and marketing copy to support brand communication • Optimised website content for SEO, contributing to a 25% increase in website traffic • Track digital performance metrics and refine strategies based on insights • Supported digital marketing strategy execution, contributing to a 30% increase in brand awareness for client brands and content calendars