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Josphat Sithole

Creative Director & Managing/Creative Lead

Gaborone, Gaborone West

ABOUT

Josphat Sithole is a seasoned creative leader with over 26 years of experience in the advertising, marketing and printing world. His expertise lies in developing impactful brand strategies and executing high-quality creative projects that align with business objectives. A results-driven professional, Josphat possesses exceptional skills in client engagement, project management, and team leadership. His career is marked by his ability to conceptualize and deliver innovative solutions, fostering strong client relationships while leading teams to achieve optimum performance. Josphat is also dedicated to community development, having volunteered with various NGOs.

SKILLS

Identifying market opportunitiesFounding creative venturesLeading multidisciplinary teamsBusiness strategyClient acquisitionScaling operationsTeam leadershipProject management
Developing brand identitiesMarketing campaignsProduct launchesFinancial services rebrandsCorporate identity developmentRebranding campaigns
Web productionBuilding websitesSquarespaceWixAdobe ExpressInteractive document designVideo productionVideo editing
ChatGPTAI-based design assistantsPrototype conceptsAutomate design iterationsContent generation
Message craftingVisual designSocial media managementEmail newslettersDigital communicationsMultimedia contentStakeholder engagement
Art directionAdvertising campaignsTVC shootsAnnual reportsIntegrated reportsCreative team leadership

EXPERIENCE

Managing/Creative Lead

2024 - Present

Immensus Group • Botswana

Leading the creative practice of this Botswana-based consultancy, overseeing brand and marketing projects. Spearheads innovative design initiatives and coordinates cross-functional teams to deliver high-impact branding and communications solutions. • Leading the creative practice of Botswana-based consultancy • Overseeing brand and marketing projects • Spearheading innovative design initiatives • Coordinating cross-functional teams to deliver high-impact branding and communications solutions

Creative Director

2014 - 2024

The Dialogue Group • Botswana

In progressive roles culminating as Head of Design & Special Projects, he led rebranding and design projects for major clients. For example, he directed the rebranding of the Botswana Public Officers Pension Fund (BPOPF), National Development Bank (NDB) as well as Letsema Fund. He also managed the production of high-profile Integrated Reports/ annual reports for (FNB, ENGEN, LEA). He also crafted FNB's commemorative 2015 Annual Report, which won Gold at the 2016 SEGAI Awards. • Led rebranding and design projects for major clients in progressive roles culminating as Head of Design & Special Projects • Directed the rebranding of the Botswana Public Officers Pension Fund (BPOPF) • Directed the rebranding of National Development Bank (NDB) • Directed the rebranding of Letsema Fund • Managed the production of high-profile Integrated Reports/annual reports for FNB, ENGEN, LEA • Crafted FNB's commemorative 2015 Annual Report, which won Gold at the 2016 SEGAI Awards

Senior Art Director

2009 - 2014

Dialogue Saatchi & Saatchi • Botswana

Spearheaded major advertising campaigns, including the launch of Orange Botswana's 'Yimmiweee' product launch. Played a key role in winning significant accounts (e.g. UB, BSE, FNB, Bomaid) and led multiple TVC shoots. • Spearheaded major advertising campaigns, including the launch of Orange Botswana's 'Yimmiweee' product launch • Played a key role in winning significant accounts including UB, BSE, FNB, Bomaid • Led multiple TVC shoots

Partner & Creative Director

2001 - 2009

Anatomy Advertising & Marketing Consultancy • Zimbabwe

Founded this agency and grew it into a successful boutique serving blue-chip clients. Secured and managed major accounts such as MedTech Holdings, British American Tobacco, Standard Chartered Bank and Intermarket Holdings to name a few. Developed corporate identities and led full rebranding campaigns for major clients. • Founded this agency and grew it into a successful boutique serving blue-chip clients • Secured and managed major accounts such as MedTech Holdings, British American Tobacco, Standard Chartered Bank and Intermarket Holdings • Developed corporate identities and led full rebranding campaigns for major clients

Creative Director

1999 - 2001

Grey-Hawk Design & Print • Zimbabwe

Joined as art director and turned around the studio's creative operations, improving output quality and accelerating business growth, leading to his promotion to Creative Director within a short period handling clients such as Econet, Mercua Hotels, National Breweries, Zimbabwe Tourism Authority, Wankie Colliery to name a few. • Joined as art director and turned around the studio's creative operations • Improved output quality and accelerated business growth • Promoted to Creative Director within a short period • Handled clients such as Econet, Mercua Hotels, National Breweries, Zimbabwe Tourism Authority, Wankie Colliery

Art Director/Junior Designer

1998 - 1999

Graphic Age / Techno Print • Zimbabwe

Contributed to successful pitches and design projects at Graphic Age and Techno Print, including winning the Trust Bank account through compelling annual report and branding designs. • Contributed to successful pitches and design projects • Won the Trust Bank account through compelling annual report and branding designs

EDUCATION

Harare Polytechnic College

- 1996

National Certificate in Applied Art and Design

Harare Polytechnic College

- 1998

National Diploma in Design for Print

Harare Institute of Digital Arts [ZIVA]

- 1999

Basics of Web Design in Web Design

InnoLead

- 2013

5 Levels of Leadership - John Maxwell Training in Leadership

InnoLead

- 2014

How to Lead in Difficult Times - Dr David Molapo in Leadership

Publicis Africa Groupe

- 2016

Conference in Advertising & Marketing

Udemy

- 2020

Practical Leadership Skills in Leadership