Digital Strategist
Dar Es Salaam, Tanzania
I'm a purpose-driven Digital Strategist and Brand Storyteller passionate about using creativity, communication, and strategy to inspire positive change. With a multidisciplinary background spanning medicine, entrepreneurship, and marketing, I combine analytical thinking with creative storytelling to build meaningful connections between brands and communities. Over the past several years, I have worked with more than 20 Corporate Brands, leading campaigns that empower youth, strengthen families, and promote sustainable growth. As Brand Manager at SHUJAA and Co-founder of ProJourno Masterclass, I focus on creating experiences that merge social impact with innovation, helping organizations achieve visibility while leaving a positive footprint.
ProJourno Masterclass • Dar Es Salaam, Tanzania
Established a learning platform empowering professionals, creators, and entrepreneurs through storytelling, digital marketing, and brand communication. • Established a learning platform empowering professionals, creators, and entrepreneurs through storytelling, digital marketing, and brand communication. • Organized workshops featuring journalists and industry leaders to help participants use content and AI for business and social growth. • Fostered a learning community that promotes professional development and mentorship for young creatives.
SHUJAA • Dar Es Salaam, Tanzania
Lead the marketing and storytelling strategy for SHUJAA, a family-oriented obstacle course brand promoting fitness, confidence, and community values. • Lead the marketing and storytelling strategy for SHUJAA, a family-oriented obstacle course brand promoting fitness, confidence, and community values. • Designed and executed campaigns connecting families, schools, and corporate teams through interactive and health-centered experiences. • Directed a creative team to produce multimedia content highlighting resilience, teamwork, and positive parenting. • Developed and executed brand strategies that enhanced market position and drove customer loyalty. • Conducted brand audits and market research to identify strengths, weaknesses, opportunities, and threats. • Tracked brand performance metrics and adjusted strategies as needed to achieve desired outcomes.
Freelance (Various Brands) • Tanzania
Planned and executed more than 20 brand projects across diverse sectors, integrating social responsibility with commercial objectives. • Planned and executed more than 20 brand projects across diverse sectors, integrating social responsibility with commercial objectives. • Designed experiential campaigns for GSM, Twenzao, and other Tanzanian brands that amplified community engagement and youth participation. • Developed communication strategies focused on awareness, inclusivity, and sustainable brand influence.
Farming & Agribusiness • Tanzania
Founded and managed a small-scale farming venture promoting local food production and rural livelihoods. • Founded and managed a small-scale farming venture promoting local food production and rural livelihoods. • Built community networks among small farmers to support knowledge-sharing and sustainable practices.
Specialized Certification in Marketing & Business Development
Doctor of Medicine in Medicine