Brand Storytelling & Content Strategist
I am an outstanding brand storyteller and content strategist who helps individuals and businesses enhance their brand positioning, and foster deep audience connections. By leveraging the power of strategic storytelling, I craft high-impact narratives that drive engagement, boost visibility, and reinforce brand authority. With expertise in content marketing, brand messaging, and audience psychology, I deliver compelling content across multiple platforms like LinkedIn, Medium, newsletters, email campaigns, and business proposals. Over time, I have curated data-driven, value-packed content strategies that align with brand objectives and have translated into meaningful business outcomes, including my brand.
The Blessing Unukpo Brand
In 2024, I focused on leveraging storytelling, scientific strategies, and brand positioning to establish thought leadership on LinkedIn. My goal was to transform expertise into compelling brand narratives that drive engagement, visibility, and meaningful interactions. Through consistent content creation, I published 226 strategic posts. I actively engaged with my audience, providing insights that resonated with professionals and businesses alike. • Successfully created engaging LinkedIn content that resulted in 245,214 impressions and reached 45,610 members • Demonstrated expertise in crafting compelling narratives that attract and retain audience attention • Strengthened Brand Authority by Content Positioning and aligning brand messaging with audience needs, leading to improved trust and credibility • Leveraged data-driven storytelling to boost engagement, resulting in consistent growth in audience interaction over 12 months • 13,786 reactions • 17,577 comments • 114 reposts • 3,574 follower growth • 226 strategic posts published
CoterieX
Worked with CoterieX as their Email marketing manager to develop strategic email content that enhanced audience engagement and contributed to growth in customer retention. • Increased email engagement by crafting compelling weekly newsletters that aligned with brand messaging and marketing objectives, driving higher open and click-through rates • Conducted in-depth research to create highly relevant and engaging content, leading to a remarkable improvement in subscriber engagement and stronger brand loyalty • Collaborated with the CMO to develop strategic email content that enhanced audience engagement and contributed to the growth in customer retention • Enhanced overall content quality by assisting in editing and proofreading, ensuring grammatical accuracy and brand alignment across all written materials
Crush Your Writing Goals
Led content strategy for a writing-focused brand, positioning it as an authority in the writing industry and driving significant audience engagement. • Spearheaded content strategy that positioned the brand as an authority in the writing industry, increasing audience engagement in 3 months • Developed and optimized storytelling techniques, ensuring that every piece of content maximized brand impact and resonated with the target audience • Led a cross-functional team to create high-impact content that aligned with the brand's mission, resulting in growth in visibility and brand awareness • Maintained brand consistency across all channels, ensuring a cohesive and professional tone that strengthened credibility and audience trust
beauberry_natura
Created compelling social media copy for beauberry_natura brand, focusing on audience engagement and growth. • Increased social media engagement within one month by crafting compelling copy that resonated with the brand's target audience • Collaborated with a creative team to develop high-performing posts that maximized reach and contributed to the brand's overall digital presence • Conducted in-depth market research and provided actionable insights that helped refine the brand's social media approach, leading to a higher conversion rate • Boosted Instagram followers within a month, driving audience growth and enhancing brand visibility